《[53]安排会议(1)》歌词

时长： 01:35

James: So what do you see as the most effective [00:00:00]

means of advertising? TV, radio, or print?[00:00:02]

Steve: That all depends on what you mean [00:00:07]

by “effective”. [00:00:08]

Do you mean reach the widest audience, [00:00:10]

or cost the least, or what?[00:00:13]

James: I mean what gives us [00:00:15]

the most bang for the buck. [00:00:17]

Obviously TV will show our capabilities the best,[00:00:18]

but it is also expensive. [00:00:22]

I am concerned that if we use print media [00:00:24]

they can’t really see the quality.[00:00:27]

What do you think?[00:00:29]

Steve: Well, first let’s both agree to ignore radio. [00:00:31]

Paul thinks we should use radio, [00:00:35]

as there is a large listening audience. [00:00:37]

But I say that in order to see [00:00:39]

the quality of our product, [00:00:41]

you really have to see it. Do you agree?[00:00:43]

James: Agreed. So where do we go from here? TV ?[00:00:47]

Steve: Actually, I think TV is good, [00:00:52]

but simply too expensive. [00:00:55]

Too much of our budget would be drained [00:00:56]

and not all that much sales revenue [00:00:59]

would be generated.[00:01:02]

James：Ok，so do you have a better option? [00:01:04]

Like I said, print media won’t really show off [00:01:06]

our best digital features.[00:01:09]

Steve: Ah, that’s where we disagree. [00:01:12]

I think we could reduce our print media [00:01:14]

focus to glossy magazines only. [00:01:17]

The cost would be lower than TV by far, [00:01:21]

but our features could still be seen.[00:01:23]

James: How many males 35 to 40 years old [00:01:26]

could we expect to reach?[00:01:29]

Steve: Surprisingly, our marketing surveys [00:01:31]

show about 53 million.[00:01:33]

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